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White Coat Wisdom
2009 Winner: Eric Hoffer Award
Finalist, 2009 India Book Awards
Finalist, 2009 Montaigne Medal
Among 20 Titles nominated nationally

"Each year, the Eric Hoffer Award for books presents the Montaigne Medal to the most thought-provoking title(s). These are books that either illuminate, progress, or redirect thought. The Montaigne Medal is given in honor of the great French philosopher Michel de Montaigne, who influenced people such as William Shakespeare, René Descartes, Ralph Waldo Emerson, Friedrich Nietzsche, Jean-Jacques Rousseau, and Eric Hoffer."
Read the news release.Public Relations Society of America
Innovative Use of Technology Award, 10/23/08
White Coat Wisdom podcast
(November 4, 2008) The Public Relations Society of America (PRSA) awarded Busalacchi Communications, LLC, with an Alchemy Award for producing the White Coat Wisdom podcast. The weekly series of audio excerpts from the 590-page hard cover book, won for “Innovative Use of Technology.” To see the award, click here.
The free podcast, which is available via www.whitecoatwisdom.com, has been downloaded more than 8,000 times since it debuted in June. Each week, a doctor from each chapter is featured, in his or her own words, discussing a relevant topic in medicine.
Steve Busalacchi, author of White Coat Wisdom, writes and produces each podcast. He accepted the award October 23 in Madison.
Busalacchi Communications, LLC, is a health communications firm based in Madison, Wisconsin.

Brad Manning, MD, outgoing president of the Wisconsin Medical Society,
presents the 2007 Medical Issues Reporting Award to Steve Busalacchi
video (9 min) of award presentation
April 27, 2007 Award
news release, May 2007
Other journalism awards:

2009 Finalist







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- Winner, Eric Hoffer Book Award, White Coat Wisdom, May, 2009
- Finalist, India Book Awards, White Coat Wisdom, May, 2009
- National Finalist, Montaigne Literary Medal, White Coat Wisdom, 2009
- Innovative Use of Technology, White Coat Wisdom Podcast, Public Relations Society of America, 10/24/08
- Medical Issues Reporting Award, Wisconsin Medical Society, April 2007 (video, 9 min)
- Community Service Award, American Academy of Pediatrics, WI Chapter, 2004
- Merit Award, Medical Society of Milwaukee County, 2004
- Public Relations Society of America-Madison Chapter, Media Relations, Merit Award, 2003
- Public Relations Society of America-Madison Chapter, Best Color Newsletter, 2003
- Wisconsin Dietetic Association, Media Excellence, 1997
- Associated Press, First place, 1997
- Wisconsin Broadcasters Association, 1997, Merit Feature
- Milwaukee Press Club, First Place, Series 1997
- Northwestern University, Medill School of Journalism, Best Business and Financial News Coverage, 1996
- American Cancer Society, Media Award, 1996
- American Heart Association-WI Chapter, 1996
- Milwaukee Press Club, Documentary, First Place 1995
- American University/Investment Company Institute, Personal Finance Reporting, 1995
- Northwest Broadcast News Association, Merit Award, 1995
- American Cancer Society, Media Recognition, 1994
- State Bar Association, Golden Gavel Award,1994
- State Medical Society, Medical Issues Reporting Award, 1994
- Milwaukee Press Club, Best Series, 1994
- Northwest Broadcast News Association, Merit Award Series,1993
- Wisconsin Education Association Council, School Bell Award, 1992
- Wisconsin Broadcasters Association, First Place, Major Market Series, 1992
- Northwest Broadcast News Association, First Place Series, 1991
- WI Council on Developmental Disabilities, Radio Award, 1991
- Northwest Broadcast News Association, Merit Award, 1990
- Wisconsin Broadcasters Association, Honorable Mention, 1990
- American Women in Radio and Television, Honorable Mention, 1990
- WI Council on Developmental Disabilities, Radio Award, 1988
- National Public Radio, Advanced Reporters Symposium, D.C., July 1993
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