Why a white-collar guy took a blue-collar job
“Excuse me,” a Costco customer says to me. “Governor Evers?”
“No,” I smiled. “I’m not the Governor.”
At the time, I was working at Costco, and a bit self-conscious about it, given my professional work history. The irony of that misidentification was palpable, when in fact, I would sometimes clean up spills, bring in carts from the parking lot and help load customer purchases into their carts, and sometimes into their vehicles. The task could be anything from helping a disabled guy with a dozen bottles of vodka to watching an infant as she sat in the grocery cart, waiting for mom to bring the car around.
It may seem odd for a UW-Mad grad who has spent his entire professional life in journalism to start working the desk at the local Costco warehouse. It was odd! But my decision to work there wasn’t quite as random as it might seem, as I had a hidden purpose for taking that job. More on my reasoning in just a bit.
Familiar faces
Once at Costco, it seemed I ran into just about everyone I knew, sometimes to my chagrin. What would people think?
“You don’t have to work here, do you?” asked a Rotary friend. Others asked the same question. No, I did not. But did they believe me?
One day, a former CEO I had worked closely with came to the opposite end of the desk where I was standing. I hid! I don’t know what he would have thought, seeing me there. One former coworker I couldn’t escape was my friend Mike, the Sales VP at Dean. The pained look on his face as I loaded his cart, said it all. There was no time to explain anything, really. The fact is I was loading groceries. There’s nothing wrong with that, per se, but it was a very unusual position for me to be in. I could not do this job anonymously.
In fact, the members who approached the desk included a few famous people I had interviewed long ago at Wisconsin Public Radio—a Watergate prosecutor, a renowned chemistry professor, a talk show host, etc. And of course, friends, neighbors, former co-workers and clients. Clients! Ugh…
Time to fly
In January, 2022, I had left the Marketing/Communications Department at Dean Health Plan after nearly eight full-time years. I did wanna work and I did not want to bang on my drum all day. I just preferred transitioning to part-time status. So, I chose to commit to my communications business that I’ve been running part-time for the past 2 decades. Before that, I was writing speeches for the UW System President. Earlier in my career I spent 10 years as the PR Director for the Wisconsin Medical Society and a WPR health and politics reporter for 15 years. I’ve also written and edited books. Not exactly job experience that prepares one for warehouse work!
So why Costco?
How I landed at Costco is connected to why I left Dean Health Plan. The first thing I did after leaving Dean was exhale. I had my fill of the insurance biz and it was wonderful to have total schedule flexibility. I soon loved working part-time. In addition to a small amount of work for my communications business, I started getting into multiple home projects I never had the time to tackle before. After five months, I had completely remodeled the laundry room, installed hardwood flooring (with a friend supervising) in two rooms and a closet, and generally, I just got the house to a higher level of organization and cool. That felt great, but I needed to get back to more formal work.
In July, I still didn’t have as much communications work as I needed to keep busy, so I decided to take a job as quickly as possible and act on a bigger goal, which was to write for a Costco publication. It was then that I recalled something my neighbor Todd said. When he leaves his gig as a health care executive, he said he might just take a job at Costco. We both sort of laughed. But I actually did it, eventually.
A simpler life
At this stage, I had a desire to do something completely different, something relatively simple, compared to the full-time work of the past 37 years. It was the dead of summer and I had free time. I jumped on Costco.com and applied. Within a day or two, I was contacted for an interview. I loved being able to start something quickly, rather than endure the typical, lengthy interview process involved with the jobs I’ve done throughout my life..
“Why do you want to work here?” the first manager asked. Three reasons, I explained. 1. I love Costco. As a customer for about 12 years, I’ve always liked the products and the prices. 2. The employees here always seem happy and friendly. I figured it must be a good place to work. 3. I once read a book that compared Costco to Walmart. It was a night and day comparison for wages, working conditions, benefits and other areas. No wonder the Costco employees were so cheerful.
That response, completely sincere, must have gone over well because the manager said I had made it to the second interview.
“When will that be,” I asked?
“In about 5 minutes,” he replied.
While waiting, a 19-year-old manager-in-training joins to watch the interview. He tells me you can make great money at Costco if you’re willing to work and are ambitious. $70k plus, without a college degree. Not bad. And not working 90-hour weeks, either. Nobody, including managers, must work over 40 hours, unless they want overtime pay.
Manager #2 shows up, asks me two more questions, very similar to the first guy. I told him pretty much the same thing I told the previous manager. Having read that book, he joked, “You know more about the place than I do!” And with that…
“Welcome to Costco,” he says with a smile.
Well, that went pretty well. But we still needed to cover one more important question. What exactly was I going to do at this warehouse?
“What would you like to do?” the third manager asked.
I replied with a question of my own. “What’s available?”
It turns out there’s almost nothing at Costco that I really wanted to do! I hadn’t thought that through. Food service? No. Forklift driver? Hard no. Cashier? I don’t think so. Tires? Don’t know squat about them. Bakery? Uh-uh. Membership? Hold on, there. I can speak nicely to people. And, it pays a dollar more per hour. Woo-hoo!
I would be among the first Costco employees a prospective member meets. It was essentially a sales job, but the fish jump into the boat 95% of the time. Hi, I’d like to become a member, they’d say. It was my job to sign them up and convince them to get the Executive Membership. You learn during orientation that the key to this Costco business model is not selling stuff, as the margins are rather thin. Instead, what is vitally important is collecting that annual membership fee. It funds everything. It seems almost everyone just keeps re-upping each year because the product quality and prices are very good.
The way I was trained to work the front desk was to stand beside an experienced Membership worker and observe how she dealt with new members, and how to address about a million disparate questions that arise from current members. My spouse died; how can I collect his rewards? I’m divorced. How do I get my former spouse off my account? I have a small business. How do I set up a business account? Do you sell this or that specific product? Can I return this TV that I’ve had for a year? It never ended and I was constantly stumped.
I was fielding these questions, frequently having to track down someone more experienced who could actually answer them. While a novice has no institutional history to fall back on, he can offer something in terms of fresh insights. It turns out I was good at communicating the benefits of paying for the higher-level membership. After a few months, managers were starting to pay attention because my sales figures really stood out. My boss said I should concentrate exclusively on sales and not even deal with the returns part of the Membership desk. That’s a whole other story. While taking my break during a shift, I grabbed my lunch and sat down next to a fellow employee I’d never met. We introduced ourselves and exchanged pleasantries. She paused after looking at my badge.
“Hey, you’re that Steve from Membership! Way to go.”
She was among the six managers running the warehouse, and apparently, they pay attention to staff performance (but pay 0 extra for it). I had become the lead sales guy, in no small part because I focused exclusively on membership sign-ups, while fellow co-workers also dealt with time-consuming returns. However, I did approach the work differently. When somebody came in for a membership, I had my spiel down to about 90 seconds, instead of 10-15 minutes! I watched potential members’ eyes glaze over, as an employee imparted way too many nauseating details about Costco for any human brain to actually download and recall. My focused approach was appreciated and was successful.
Shiftwork
Still, it was an unusual job for me. I hadn’t punched a clock since I worked at a restaurant when I was 15. And Costco can be extremely particular about the timeclock. One time I’m at the Membership desk, ready to start working and my manager says, “Steve, what time is it?”
“A couple minutes before 1,” I replied.
“And what time does your shift start?”
“One o’clock,” I replied.
“Then, you punched in early.”
Damn, they really track labor costs over there! The expectation is to clock in exactly when your shift starts, at least for this manager.
But as successful at sales as I had become, it was not why I was at Costco. There’s a publication called Costco Connection, which I really liked. It’s a magazine that often uses story-telling as a marketing strategy. I loved that approach and thought I’d be perfect to write pieces that spurred interest in products. I had read that Costco only hires for professional-level jobs by promoting those who have worked in the warehouse first. Fine, I thought, I’ll work in the warehouse. That’s really why I was there, but nobody knew it.
Once employed, I tried using my current Membership department status to reach an editor of the publication, but nobody ever bothered to return any of my calls or emails. HR did, but only to say, watch for an opening or contact an editor. What seemed like a brilliant strategy to break through by playing Costco’s game, fell flat.
End game
I knew I had to exit stage right pretty soon, as this gig was going nowhere, in terms of my writing goal. But I genuinely enjoyed at least two things about this experience. For one, the members. Costco customers are the nicest people you can ever imagine. They are so polite, friendly and patient, given the unnecessarily long process for becoming a member. (The technology at Costco is so antiquated it’s embarrassing.) I’m not sure exactly why, but rarely did I encounter a rude person or anyone who gave us grief. Of course, there are exceptions.
This lady approaches me and says she wants to renew her membership. Since she no longer has her membership card, I ask for her driver’s license. Why? We need to verify who is signing up. I also explain it’s the only way to determine if she’s still in the system. Reluctantly, she hands it over. Every question I had regarding her address, phone number, etc., she questioned. “Are you recording me?” She asked. I told her I had absolutely no idea what she was talking about. Then she suggested I was trying to steal her personal information! We got through the whole burdensome process and I just needed to take her photo for the membership card, which she also objected to. When I handed her the card, she eyed me like I was crazy, and walked backward, like I was about to tackle her or something.
Then there was the lady who hands me her license to sign up and I notice her first name is Thursday. I said, “I guess we know what day of the week you were born on.”
“Wednesday,” she deadpans.
“Really?”
She nods, affirmatively.
We then go from the unusual to the explosive. Here’s a membership moment that stays with me. There was this rather tall guy who went absolutely berserk after a staff member asked to see his receipt upon exit, a Costco requirement. He felt the employee disrespected him somehow and ran to the Membership desk screaming. A manager, much smaller in stature, rushed over and spoke to this aggrieved member in almost an inaudible tone to calm this guy down, moving him away from the main desk, talking him off the ledge. Afterwards, I gave the manager an attaboy for diffusing that tense situation. “It’s my job,” he said, never looking away from the computer screen.
Return to sender
You cannot fully appreciate the Costco experience unless you understand human nature, with respect to returns. Costco has the most lenient return policy one can imagine. Are you dissatisfied? Bring it back. That applies to almost everything, and some members, a tiny portion, mercilessly abuse that standard.
One guy returned a rusty fan, clearly many years old, while another brought back beat up luggage. Both said they were dissatisfied and both received full refunds. It’s a crime that so much returned items just get trashed.
“I know that this stuff goes in the dumpster, because I’m the one who has to do it,” a young manager told me. Any plant that comes back, for instance, even if it’s in a nice ceramic vase, goes straight to the
garbage bin.
Here is the worst, most wasteful one that I heard about from a co-worker. A lady buys a gigantic, heavy pack of fresh brisket, probably enough for a large party. She pays for it, leaves the store and minutes later, returns to the Membership desk. She wants to return it. Why? She just changed her mind. The staffer explained that if they take it back after it left the store, it will have to be thrown out. She said she didn’t care. Her refund was issued, and ten pounds of hermetically-sealed meat was thrown in the garbage. Once an item like that makes it to the parking lot, it cannot be sold to someone else if it is returned.
Tenacious teammates
Such customers are the exception, though. The members are normally, awesome people, as were my coworkers, most of whom were young women. They were so competent, hardworking and pleasant, they impressed me every day. In addition to excellent gender diversity, Costco also attracts a workforce that looks more like America compared to anywhere I had worked before. There were great employees and leaders with names like Cherd, Ka, Luis and Asia, many of whom were supervisors or managers.
I wasn’t the only male Membership worker there, though. A guy named Guy came on board about the same time I did. He’s an affable, gentleman who I got along with very well. A great salesman, members liked him, too. Oddly, the women staff often called me Guy, despite the fact that Guy and I look nothing like each other. I guess if you’re a white guy over 60, we all look pretty much the same to 20- and 30-year-olds, even if one is bald and a decade older! We worked together during Covid months, always masked, so it wasn’t until after I left the organization and returned as a customer that I really knew what Guy looked like.
On my last day at Costco, the General Manager of the store approached me at the front desk, thanked me, and wished me well. I had never met him before, but he knew who I was and that I was leaving. This was a guy who led by example. On multiple occasions, I saw him pulling in stray carts from the parking lot, mopping up spilled ice or cleaning the tables in the food court. The Costco ethos is to do what’s needed to be done, no matter your rank in the organization. The GM lives it.
Demand for my communications services had come back by the time I had left Costco, so it was a pretty easy decision to end my warehouse career. It presented a stark comparison, too, in terms of work hours and pay. I learned to appreciate my skillset that much more and preferred not working weekends and nights, when I never really needed to do that, anyway. Maureen liked having me around more, too.
My 7-month Costco experiment failed, but it was a good experience, nonetheless. It actually was kind of fun. Plus, it’s fascinating to realize that I can either resemble Governor Evers or a Guy!
I remain an avid Costco shopper and love running into my former coworkers who always greet me warmly, and often ask when I will return to Membership. That's not in the cards, but I still read the Costco Connection, even though the publication remains in desperate need of a new writer.