White Coat Wisdom Podcast.
Host Steve Busalacchi interviews Marla Lichtenberger, DVM, about a great variety of pet healthcare issues on this podcast.
Meet the team
John Patchett, JD
Enlightened Vision, LLC
Busalacchi Communications video Podcast, March 2007 (2:50)
Partner John Patchett explains why Podcasting is so effective
video podcast (4:55)
Public Relations Society of America Award
for Innovative Use of Technology
(November 4, 2008) The Public Relations Society of America (PRSA) awarded Busalacchi Communications, LLC, with an Alchemy Award for producing the White Coat Wisdom podcast. The weekly series of audio excerpts from the 590-page hard cover book, won for “Innovative Use of Technology.”
The free podcast, which is available via www.whitecoatwisdom.com, has been downloaded more than 4,000 times since it debuted in June. Each week, a doctor from each chapter is featured, in his or her own words, discussing a relevant topic in medicine.
Steve Busalacchi, author of White Coat Wisdom, writes and produces each podcast. He accepted the award October 23 in Madison.
Busalacchi Communications, LLC, is a health communications firm based in Madison, Wisconsin.